How Garrett Closed His First Job in 23 Hours 53 Minutes — 27 Leads, $13 CPL, and $200K+ in Pipeline in His First 10 Days.
Garrett owns Slab Boss LLC in Minneapolis. He does rubber overlay for pool decks and patios. In 10 days he spent $319, got 28 pre-qualified leads, and already has a signed job with a check in the mail.
$319 in. $700K in pipeline.
Launched at midnight. First lead came in 7 hours 46 minutes later. 10 days later: 28 homeowners in Minneapolis asking for a quote — all sent to Garrett alone. Not one shared with any other contractor.
53 minutes
Launched at midnight. First lead showed up 7 hours 46 minutes later. Sherry was the 5th lead in the first 24 hours. She called, booked a visit, said yes, and mailed her check at 23 hours and 53 minutes after launch. That's what happens when the lead already wants the job done.
Minnesota. 50-degree mornings. Pool season wrapping up. And Garrett still had multiple $20,000+ pool deck jobs in active talks at the time of this interview. "Next year, when it warms up, it's going to be really good."
From burning $400 on Google to $13-a-lead exclusivity.
Garrett had already tried Google ads. Tried running Facebook himself. Even talked to a marketing consultant. Nothing worked. Here's what changed when he launched with SmartClips.
He tried Google. He tried Facebook himself. Both burned money and went nowhere.
Garrett runs Slab Boss with his wife Jordan and his guy Tony. He's the one doing calls, giving quotes, selling jobs, and getting on the tools. He had no time to learn how to run ads properly on top of all that.
Google: Spent $400. Got 4 or 5 leads. That's about $100 per lead. Then it just stopped working. Hard to manage when you're in the field all day.
DIY Facebook: His exact words: "I was just willy-nilly throwing money at it and hoping something came in." A few leads trickled in. But most wouldn't answer the phone. Nobody was pre-qualified. It was a waste of time and money.
He talked to a marketing consultant first. She wanted $4,000 a month. No guarantee.
Before SmartClips, Garrett spoke with a marketing consultant. She asked for $4,000 a month, locked in for 3 months. She couldn't tell him when the leads would come — or if they'd come at all. He said no.
With SmartClips, Moe walked him through everything. What gets built. How the leads come in. What they cost on average. What the guarantee looks like. No guessing. No vague promises. He saw the plan before he spent a dollar.
Garrett spent $400 on Google and got 4-5 leads. He spent $319 with SmartClips and got 28. What made the difference?
SmartClips' master database is built from thousands of campaigns across dozens of cities. By the time Garrett launched in Minneapolis, the system already had data on what a rubber overlay pool deck homeowner looks like, what they spend, what their timeline is. That's why 28 leads at $13 each is possible — while Google was fishing blind at $100 a lead. Garrett is the only contractor in his area receiving these requests.
28 exclusive homeowner requests sent to Garrett — no other Minneapolis contractor sees the same lead
A lead comes in. Jordan calls within 10 minutes. Everything is tracked in one spot.
When a lead hits, the whole team gets notified on the SmartClips app. Jordan handles the follow-up calls. If she doesn't jump on it right away, Garrett texts her: "Check your phone. Get on this within 10 minutes."
No chasing people down from a Facebook form. No cold calling strangers. The homeowner already raised their hand asking for a quote. The team texts them, books the consultation, and closes the job. That's how Sherry got closed before the first 24 hours were even done.
Garrett's new service was SoftCrete rubber overlay — a niche, high-ticket install. Why could SmartClips target it at $13 a lead while Google cost $100?
Every campaign SmartClips runs feeds data back into the master database. Partners like John in Salt Lake City, Diego in Charlotte, Conor in Canada — they've all been training the system. By the time Garrett launched, SmartClips already had a strong signal for what a rubber overlay homeowner looks like. The system didn't need to figure out Minneapolis from scratch. That's how $13 CPL is possible on a specialty service.
It's 50 degrees in Minneapolis. Pools are closing. The leads kept coming anyway.
This story happened at the end of pool season. Homeowners were shutting everything down for winter. Most contractors go quiet at this point. Garrett had 18 homeowners still in active talks, multiple $20,000+ pool deck jobs on the table, and one signed job already cashed.
His words about next year: "When it warms up, it's going to be really good."
Garrett didn't launch cold. The system already knew his buyer before day one.
Every partner SmartClips runs — John, Diego, Conor, Raj — their campaigns feed data back into a master database. By the time Garrett launched in Minneapolis, the system already knew what a rubber overlay homeowner looks like. Their budget. Their timeline. Where they live.
That's why the first lead showed up at 7 hours and 46 minutes after midnight launch. Not weeks later. The system didn't need to figure out Minneapolis from scratch.
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$187,500 in 5 weeks — and booked out through December.
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Real results, real stories — from contractors who locked down their city and never looked back.
Garrett's story could be your story.
Book a free 20-minute call with Moe. We'll check if your city is still open, show you how the system works, and tell you exactly what to expect in your first 10 days.