SmartClips Terms of Service and Policy

Last updated: August 2026

This policy explains how fees, refunds, and campaign terms work for SmartClips advertising management services. It applies to every client engagement. Specific terms for a given campaign, including any performance guarantee, are set out in that client's individual service agreement; this policy describes how those terms generally work and should be read alongside that agreement.

Nature of Our Services

SmartClips provides advertising management services: campaign strategy, creative production, targeting, and optimization. We do not sell, and no SmartClips representative is authorized to promise, a specific sales outcome, close rate, or return on investment.

Marketing generates opportunities; what happens after a lead is contacted depends on factors outside our control, including the client's pricing, availability, sales process, and follow-up execution.

Performance Guarantees (Where Offered)

Where a service agreement includes a performance guarantee:

It names a specific lead volume and the full service term it applies to

It is measured only once that full term is complete, never earlier

Pacing above or below the guaranteed rate mid-term is informational only, not a refund trigger

It is void under any condition listed in "Ending a Campaign Early" below

What Counts as a Qualifying Lead

A lead counts toward any performance guarantee if it:

Was submitted through the campaign's designated landing page or ad form

Falls within the agreed service area

Includes contact method including a phone number that received our text message

Meets the minimum project criteria of requesting the specific service advertised

A lead can only be excluded as "unreachable" after the client has completed the agreed follow-up protocol (see below) without a response. Whether a qualifying lead ultimately results in a sale is outside SmartClips' control and does not affect whether that lead counts.

Your Role in Lead Follow-Up

Lead quality and close rate depend heavily on response speed.

Clients are expected to:

Attempt contact with each new lead within 5 minutes during business hours

Follow a consistent contact sequence (multiple calls, a voicemail, a text) over at least 5 business days before marking a lead unreachable

Use the system or number provided, so follow-up is logged and verifiable

Outcomes are materially affected by the client's own follow-up execution, separate from lead quality itself.

Refund Eligibility

All fees are non-refundable once a campaign launches, with one exception:

Term-end lead count - where a guarantee applies and the full term completes with fewer qualifying leads delivered than guaranteed, SmartClips refunds the difference on a per-lead basis against the total fee paid. This is the sole and exclusive remedy, available only at full-term completion.

Not grounds for a refund, under any circumstance:

Dissatisfaction with creative style, ad messaging, or branding choices

Lead quality or sales outcomes

A genuine display or data error that was corrected upon written notice

SmartClips retains creative discretion over formats, layouts, and design approaches across clients, provided each client's own content and branding are what's actually displayed.

Total liability under any agreement is capped at the fees paid for that service term; SmartClips is not liable for indirect, consequential, or lost-profit damages.

Ending a Campaign Early

Clients may end a campaign or revoke platform access at any time; doing so ends SmartClips' obligations from that point forward. Any performance guarantee under a service agreement is void and unenforceable if, before the full service term completes:

The client ends the campaign or revokes platform/account access

A scheduled payment fails or is reversed on either adspend or smartclips service payment

The client pauses the campaign or its budget for more than 6 hours

The client materially changes the offer, pricing, or service area without agreement

The client fails to maintain the agreed follow-up protocol on leads

In each case, the guarantee cannot be measured as agreed, so no shortfall remedy applies.

Market Overlap and Advertising Platforms

Unless exclusivity is expressly granted in writing, SmartClips may work with other clients, including related or overlapping industries

Where granted, exclusivity applies only to the specific service and area stated in the agreement, not to unrelated services or outside areas

Advertising platforms may occasionally deliver ads slightly outside configured targeting as normal platform behavior; this is not a targeting decision by SmartClips and is not, by itself, a breach of exclusivity

Questions

You can contact us at (833) 457-4223 or the email address we've provided you.